21 Nov Launching a Website? Here’s Why You’ll Need Stock Photos
As the saying goes, a picture tells a thousand words. And you know why? Because the brain processes visual information 60,000 times faster than text!
If you’re launching your website you’re going to need imagery –which most likely means stock photos. Your potential buyers are spending hours searching for the perfect website theme, scrolling through themes and opening multiple browser tabs to view demo’s. If they’re anything like me, they’ll get sucked in by the imagery. For this reason it’s crucial that your themes visuals are not only on trend, but stunning. Web trends are constantly changing, but there’s always one constant: great visuals never go out of fashion.
Things To Keep In Mind When Choosing Your website Visuals
When people hear information, they’re likely to remember only 10% of that information three days later. But if a relevant image is paired with that same information, people retain 65% of that information within those three days. Vision trumps all other senses.
Researcher William C. Bradford has found that 65% of the population is made up of visual learners.
Digital marketing guru Jeff Bullas has found that articles with images get 94% more total views. Read this post by him that includes 6 Reasons Why Images are Important.
Jeff Bullas also found that in an online store, customers think that the quality of a products image is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%).
As your potential buyers could spend hours searching for their website, you as a developer will need to do the same to find amazing photographs for your project. Fortunately, it’s not that hard to track down stock images to make your theme standout. Finding Stock Photography That Doesn’t Suck might take you longer if your looking for free to use photography. Anyone who visits my site knows I’m a big fan of Unsplash. The worlds most generous photographers are on Unsplash and they offer their work for free (100% free to use for whatever you want). You could however get lost on the website and forget why you were there in the first place –happens to me all the time!
Tips To Help You Navigate On Unsplash
Create a list of the types of demo posts and site imagery you’ll need. E.g. header/hero images, background images, blog post featured images, section images, parallax images, general images, & images of people (team page, about page, author).
- Search collections. Many collections are very meta , meaning they are full of the same topic. E.g. a collection titled coffee, contains only coffee related photos. This is a great way to search for certain types of pics.
- Search for collections that contain varied imagery, but are consistent. Images that look like they were all taking by the same person. Consistency is the key to visual marketing.
- Try and find a photographer that has uploaded a lot to their Unsplash profile. By using the same photographer continuity can easily be obtained.
- Don’t overuse a topic. Variation is important. Keep in mind the list you’ve made of imagery you’ll need for your demo.
- Authenticity. Stay on brand. A website or blog should be telling a story.
- Don’t just add photos of happy people smiling in cliche poses. I’m talking about authentic photos of people and things in all kinds of different real-life situations.
- Follow photographers and users that create stunning photographs and or collections
- Create your own collections! You can keep them private. Tip –you could also finalize a collection with just the images used in your demo and make it public when you launch your theme.
–consistency is the key to visual marketing.
THE BLOG ISSUE
When I started collecting on Unsplash I simply placed people in a people collection, wedding related in a wedding collection. I soon realized that while searching for imagery for my own website concepts I was jumping from one collection to the other. Each time I ended up saving the images for the project in a private collection. In doing that it gave me the idea to start collections with full website, template or blog imagery. I have many collections that are varied but The Blog Issue Collections are specifically created for visitors to find all they need in one collection. It’s a process I’m still discovering, and creating. You may not find everything you’ll need in one collection but my collections will be a good starting point!
Tip! If you like the photographs featured in the collections visit the photographers page to find more of their work. A good photographer has a signature style, and by using photographs from the same photographer you can obtain a consistent on brand authentic look that tells a visual story. Example above in the photographs from Sylvie Tittel.
Here is an example of stock photography from Annie Spratt
in this concept.
My Curated Stock Photography Collections
can be found here. <- a page created with images found on Unsplash.
Examples of stock photography in blog / website templates.
Thanks for visiting. If you’ve got any questions or remarks please let me know via a comment.